Pogo
A joyful identity and packaging concept for a neighbourhood lunch spot with a Mediterranean point of view.
Independent concept project
Lunch with a little bounce.
- Client
- Pogo
- Year
- 2026
- Services
- Naming, Brand identity, Packaging, Illustration
Pogo is an independent concept for a lunch bar that makes the everyday feel like a small occasion. The brief was simple: look as fresh and generous as the food.
Soft, oversized lettering and playful red shapes give the brand a friendly rhythm. Cream paper keeps it tactile. Every piece belongs to the same family, without everything looking exactly the same.
Good food. Better company.
Big flavour. Bigger personality.
An expressive packaging family that feels just as good on a busy lunch counter as it does at your kitchen table.
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