Morrow
A bold, sunny identity for a coffee brand that takes the coffee seriously, and everything else a little less so.
Independent concept project
Good mornings, by design.
- Client
- Morrow
- Year
- 2026
- Services
- Strategy, Visual identity, Packaging, Art direction
Morrow is a concept for a new kind of everyday coffee brand. Welcoming, optimistic and easy to make part of your morning. The identity starts with that feeling, rather than the usual coffee-shop clichés.
A deep blue meets a generous hit of sunshine yellow. The tall, confident wordmark does the heavy lifting, while a simple circle becomes a cup, a sunrise and an invitation to begin again.
A little sunshine. Before the first sip.
A brighter start. A better daily ritual.
A simple visual system, built to travel from the bag on your shelf to the cup in your hand.
#183b89#eed364#fff4d8